Seth Godin -- Marketing techniques in Thailand

Which works better to have a successful business, do more and charge higher prices or, give more value than your competitor?

Why? In Thailand there is a different mentality when it comes to marketing. In Pattaya for example, when low season comes the prices go up. Sometimes even bar fines (cost of taking a girl home with you) and beer prices rise. Seth Godin has a formula for success that Thailand could really use. What is it? Watch and see.

An advertising technique that is used in Chiang Mai and points north has Hill Tribe vendors, dressed in their native garb with merchandise laden trays of trinkets strapped around their necks like the old cigarette sellers from the 1940s use the silent approach. They merely step into your path on the already narrow and crowded sidewalks of Chiang Mai and stoically hold a piece of their merchandise up for your perusal. It takes a lot of persistence to get them to move along. They also send in their kids with a well rehearsed sad and hungry look to hopefully get you to dish out money for their flowers or trinkets.

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